It all started with a question.
I recently got promoted as a Senior Product Marketer in a SaaS company that is valued at a few billion dollars and making a few hundred million in revenue.
I was thrilled. But, I was not excited.
Because I knew what kind of work I’ll be doing for the next couple of years. I’ll be figuring out the messaging and positioning of upcoming product features, devise a strategy to take them to the market and run a bunch of in-app campaigns to drive feature adoption. …